Episode 40

3 Marketing Resources You Need to Know & Use for your Business

Published on: 21st October, 2021

Episode 40: 3 Marketing Resources You Need to Know & Use for your Business

Welcome to episode forty of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the marketing resources that you need to know and use for your business with Julia Becker Collins of Vision Advertising.

In our fortieth episode you’ll learn:

  • The questions you should be asking yourself BEFORE you even start marketing
  • How google analytics can be helpful in creating a marketing strategy
  • Why LinkTree can be an ally to your marketing funnel by making things easier
  • How Canva can actually support marketing efforts
  • 3 often ignored resources that will help you to grow your business
  • Why you don’t have to be everywhere on social media

About our Guest:

Julia Becker Collins is the Chief Operating Officer at Vision Advertising, a women-owned marketing agency located in Massachusetts. She has a long history of working with nonprofits and co-founded the MetroWest Women's Network. Recently returning from medical leave due to thyroid cancer, Julia has quickly plunged back into business while continuing treatment and shares lessons learned from her obstacles. Outside of work, she’s an avid marathoner, trail runner, and tackles obstacle races such as Ultras and Spartans, not letting her recovery or the lack of traditional races this year slow her down.

Thanks for Listening!

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Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.