Episode 26

Episode 26: 3 Mistakes to Avoid When Creating Your Content

Published on: 15th July, 2021

Episode 26: 3 Mistakes to Avoid When Creating Your Content

Welcome to the twenty-sixth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Veronica Solomon of Wordy Veronica about three mistakes to avoid when creating your content.

In our twenty-sixth episode you’ll learn:

  • The three mistakes you need to avoid when creating your content
  • The first question you should ask when creating your content
  • Why you need to have a strategy and how to implement one for your content
  • Why it’s important to take the user experience into consideration, such as website speed, accessibility and having an attractive and easy to read font
  • Why updating your older content can also bring in your audience 
  • Other resources where you can find inspiration
  • The best tools to help you avoid these mistakes

About our Guest:

Veronica Solomon (aka Wordy Veronica) is a freelance writer and digital marketing consultant with over nine years of experience. She's all about blending creative writing and digital marketing for a powerful combination that grows businesses. Veronica works with small to medium-sized companies in a variety of industries like technology, hospitality, and e-commerce. She's able to dig deep into your brand’s story website, and analytics to create a multi-faceted strategy that drives growth. This can be anything from generating engagement and driving action through content, to optimizing a website to rank higher.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.