Episode 31

Episode 31: 3 Myths About Email Marketing

Published on: 19th August, 2021

Episode 31: 3 Myths About Email Marketing 

Welcome to the thirty-first episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Bev Feldman of Your Personal Tech Fairy. She’s debunking the three myths when it comes to email marketing - a super important and often ignored part of your selling strategy.  

In our thirty-first episode you’ll learn:

  • What Email Marketing is and why it is so important for your business
  • Tips on how to get people to sign up for your emails
  • Bev’s three myths about email marketing including the fact that people actually do want to hear what you have to say!
  • The low down on the best tools for email marketing made easy

About our Guest:

Beverly Feldman is a marketing technology consultant who helps mission-driven coaches, course creators, and service providers to get their email systems set up and automated using her 7-part framework. While Your Personal Tech Fairy officially launched at the beginning of 2021, she has been a business owner and blogger for a decade and has been doing email marketing & automation for her own businesses for about five years. 

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Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.