Episode 72

Be Your Own Publicist

Published on: 2nd June, 2022

Episode 72: Be Your Own Publicist

Welcome to episode seventy-two of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to be your own publicist with speaker and author, Julie Solomon

In our seventy-second episode you’ll learn:

  • What a publicist does and how you can do the work yourself
  • How the publicity industry has changed in the past few years and how it affects how you should pitch yourself
  • How to find the right contacts to pitch to for media coverage
  • That pitching can also be useful for service-based entrepreneurs
  • Why you need to focus on building your brand before pitching yourself
  • The elements of a successful pitch
  • Actionable tips to start acting like your own publicist and pitch yourself today

About our Guest:

Julie Solomon is a Speaker, Business Coach, Host of the top-rated The Influencer Podcast, and Author of Get What You Want: How to Go From Unseen to Unstoppable. Get What You Want teaches you how to shake off outdated ideas of what is possible and use your newfound belief to make anything you want happen. 

Julie has launched several successful online programs including Pitch It Perfect, The Influencer Academy, and SHINE Mastermind, which teach clients how to master the skill sets needed to take a personal brand idea and turn it into a profitable, sustainable. In her weekly podcast, The Influencer Podcast, Julie offers up real-time coaching, straight talk, and conversations to her millions of listeners worldwide. 

Thanks for Listening!

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Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.