Episode 34

Episode 34: Creating Content that Converts

Published on: 9th September, 2021

Episode 34: Creating Content that Converts

Welcome to episode thirty-fourth of the Cocktails & Content Creation Podcast! For this episode, we’re going to discover how we can create content that converts with Maris Callahan of The Social Broker.

In our thirty-fourth episode you’ll learn:

  • The three things you need to create your social media strategy
  • Why you need to be showing up on your feed
  • The elements that turn social content into a lead generating machine
  • Why engaging with others content can help your own engagement rate
  • Why it pays to get personal on your social media
  • Why stories are a great opportunity to connect with your audience
  • What to consider before you join a membership site or opt into a template-based approach for your social media

About our Guest:

With 15 years of experience in public relations and social media for big brands, innovative entrepreneurs, and some of the largest national real estate companies, Maris Callahan knows that a solid social media strategy is more than just pretty pictures and styled selfies.

Maris created The Social Broker for real estate agents to give them their time back and help them build and develop relationships with their clients and prospects. 

Inside her membership program, she gives her clients all of the tried-and-true strategies that she’s used over the years not only for her own brand, but for each and every one of her clients, too. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.