Episode 10

Ep. 10: How Blogging Helps your Bottom Line

Published on: 4th March, 2021

Episode 10: How Blogging Helps your Bottom Line

Welcome to the tenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how blogging can actually serve as a big part of your content marketing strategy with our guest, Christine McShane, a creative marketing strategist who is an expert on building a blog. 

In our tenth episode you’ll learn:

  • Why you should be blogging
  • How blogging can build the know, like, and trust factor that you need to build your audience and following
  • How it fits into your content marketing strategy
  • Why and how blogging can increase your leads and sales
  • How to start a blog
  • Why consistency is key when it comes to building a blog and a brand
  • How to come up with blog topics
  • Blogging Mistakes

About our Guest:

Christine McShane is a creative marketing strategist, writer, and photographer who helps small businesses attract their ideal audience through consistent content marketing. She believes that not all content marketing needs to be big and complicated - it just needs to be the right fit for you. Using her custom process, she combines copy, strategy, and branded photography to help small business owners stand out online. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.