Episode 13

Ep. 13: Social Media, The Advertising World & the Black Lives Matter Movement

Published on: 15th April, 2021

Episode 13: Social Media, The Advertising World & the Black Lives Matter Movement

Welcome to the thirteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re discussing social media, the advertising world and the Black Lives Matter Movement with influencer and Digital Advertising Manager, Alexa M. Johnson.

In our thirteenth episode you’ll learn:

  • Why social media may not be the best outlet for the Black Lives Matter movement
  • How the advertising world can do better by people of color
  • Why change in the advertising industry needs to come from the top down
  • Why white people shouldn’t be asking our black friends to explain racism
  • Why hiring for diversity’s sake as well as holding diversity meetings does not help the problem

About our Guest:

Alexa Johnson runs the affordable fashion and lifestyle blog Alexa M. Johnson. When she's not blogging, she’s working at her 9-5 is working as a Digital Manager at a PR company in Boston, MA. She is also the founder of The Essentials Box, a turmeric facial scrub that is natural and gentle on skin, and a contributor to Darling Magazine.

Thanks for Listening!

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Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts

JESSIE Wyman

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Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.