Episode 16

Ep. 16: How to Craft the Perfect Instagram Bio

Published on: 6th May, 2021

Episode 16: How to Craft the Perfect Instagram Bio

Welcome to the sixteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Chelsea Marrs, blogger and influencer at @thechelseamarrs and social media manager at Royal Horizon Media. She’s sharing with us tips to craft the perfect Instagram bio.

In our sixteenth episode you’ll learn:

  • What to put in your “name” line - and shocker - it shouldn’t just be your actual name!
  • Why you should include hashtags in your bio
  • The best way to use your topline
  • The things every good IG bio MUST have
  • How you can treat your IG bio like a click funnel
  • How to add your location to your bio without taking up precious characters

About our Guest:

Chelsea Marrs is a blogger and influencer at @TheChelseaMarrs (formerly @ChowDownUSA) and @TravelToMarrs. Originally from San Francisco, California, and a UCLA alum, she founded ChowDownUSA, now ChelseaMarrs.com, seven years ago and grew her following to over 25K! She recently left the corporate world and used her background in marketing to co-found the social media and influencer marketing company Royal Horizon Media, with the mission of making social media and influencer relations more accessible to all brands and businesses, while lifting up and supporting each other along the way! 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.