Episode 3

Ep. 3: Hashtag Help to Hack the Algorithm

Published on: 26th November, 2020

Welcome to the third episode of the Cocktails & Content Creation Podcast! We are going to continue sharing easy ways to create content with confidence by speaking with a hashtag expert to help you hack the Instagram algorithm. Chelsea Marrs of @ChowDownUSA will share with us how she grew her social media following to over 25K. Spoiler Alert! Hashtags were a huge help and she’s going to tell us how to use them to stand out on the gram. 

In our third episode you’ll learn:

  • Why you need to use hashtags on your social media posts
  • How you can outsmart the algorithm with one simple trick
  • How to find your ideal hashtags to get your brand seen
  • How to use those hashtags responsibly 
  • Whether or not you should use all 30 hashtags
  • How mixing large, medium, and small hashtags can help you go viral
  • Whether or not you should use the same hashtags over and over again
  • Why likes are no longer cutting it with brands
  • How to calculate your engagement rate and why you may want to remove followers from your account - shocking, we know!

About our Guest:

Chelsea Marrs is a blogger and influencer at @ChowDownUSA and @TravelToMarrs. Originally from San Francisco, California, and a UCLA alum, she founded ChowDownUSA seven years ago and grew her following to over 25K! She recently left the corporate world and used her background in marketing to co-found the social media and influencer marketing company Royal Horizon Media, with the mission of making social media and influencer relations more accessible to all brands and businesses, while lifting up and supporting each other along the way! 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Next time we’ll be chatting with Courtney Fanning of Big Picture Branding who will be sharing her method on batching over 40 blog post ideas by really knowing her target audience. Courtney is a brand strategist and copywriter for purpose-driven creatives who spent over a decade marketing and branding companies in publishing, higher-ed, nonprofit, and tech. Her expertise in brand messaging will help us understand how to craft content that is irresistible to our ideal audience! 

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.