Episode 4

Ep. 4: How to Get More Clients by Mastering Your Message

Published on: 10th December, 2020

Welcome to the fourth episode of the Cocktails & Content Creation Podcast! This time we’re talking about brand messaging. You have something you want to say but you have to figure out what that is, how to craft it and how to get your ideal audience to react to it. 

In our fourth episode you’ll learn:

  • What an audience persona is and how to build one for your business
  • Why it’s so important to understand your audience persona
  • Figuring out the problems your persona has
  • How to craft a message that speaks back to the problem’s your audience persona has
  • How to create blog content using this approach
  • Hacks to discover what your audience actually wants to learn from you

About our Guest:

Courtney Fanning is a brand strategist and copywriter for purpose-driven creatives and the founder of Big Picture Branding. She spent over a decade marketing and branding companies in publishing, higher-ed, nonprofit, and tech, and recently celebrated the two-year anniversary of quitting her 9-5 job to start her own online business. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Next time we’ll be chatting about photo editing tips and tricks from both a photographer and an influencer’s perspective. We’re talking about how to get that perfect shot from the camera, through the editing process and have it looking professional in no time! 

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.