Episode 6

Ep. 6: How to Pivot Your Message in Times of Civil & Social Unrest

Published on: 7th January, 2021

Episode 6: How to Pivot Your Message in Times of Social & Civil Unrest

Welcome to the sixth episode of the Cocktails & Content Creation Podcast! This time we’re talking about how to pivot your message in times of social unrest. When Covid-19 hit, so many businesses had to find a new way to market their product and services - but more importantly, they had to learn ways to help their communities. We’ll be discussing how we can try to be sympathetic and delicate during times like the pandemic and major political events with Lauren Perna, communications specialist and digital marketer.

In our sixth episode you’ll learn:

  • How the wrong message during times like the pandemic can send a business owner into ruin
  • How small businesses and entrepreneurs can address the civil and social unrest in a way that feels authentic but doesn't jeopardize their life's work
  • Why sometimes your best bet is to ask their audience how they’re doing and how you can do that in a way that is true to your brand

About our Guest:

Lauren Perna is a communications specialist, digital marketer, writer, and creator who brings a holistic approach to her projects in the marketing/communications spectrum. With her business, Lauren Perna Communications, she focuses on service-based companies, non-profits, community leaders--organizations that are formed on relationships and trust. Her mission is to help these companies tell their story online, so they can easily enhance their brand and raise their visibility.  

Thanks for Listening!

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Next time we’ll be chatting about best practices to batch your content. We’re talking the apps, systems and resources that we use to get our work done in no time flat!

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.