Episode 9

Ep. 9: How to Use Video to Grow Your Business

Published on: 18th February, 2021

Episode 9: How to Use Video to Grow Your Business

Welcome to the ninth episode of the Cocktails & Content Creation Podcast! It’s time to accept the fact that video is the future of social media. With the rise of Tik Tok, Instagram Reels and other video based apps, it’s time to jump into it. But if you’ve never experimented with video before, how do you start? That’s what we’re covering with Paige Burns and Megan Turner, founders of the Video Identity Project.

In our ninth episode you’ll learn:

  • Why you don’t need a big fancy camera to get into producing your own, professional-looking videos
  • How just your phone and a free app can produce awesome looking content for your social media and websites
  • Why you need to make the leap to video 
  • How video can actually save you time and money by incorporating it into your daily workflows
  • How video can bring in more clients!

About our Guests:

Megan Turner and Paige Burns are video producers and strategists. They are also the founders and coaches of the Video Identity Project (VIP). Megan launched her production company, Poppy Plum Media LLC, in June 2018 and Paige launched hers, Main Paige Media LLC, in April 2019. They joined forces in May 2020 to create a DIY video course for business owners, now known as VIP.

Paige & Megan realized that many business owners & marketers were in desperate need of video strategy and content in the wake of a suddenly changing economic landscape. They were getting flooded with a need for video advice, consulting and production. They decided to create the Video Identity Project to fill this need and equip these people with the tools and mindset needed to create compelling and effective content. Best of all, these students could create this video content themselves!

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Next time we’ll be chatting about how blogging can help your business’s bottom line with Christine McShane. 

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.