Episode 22

Episode 22: How to Transition your Niche

Published on: 17th June, 2021

Episode 22: How to Transition your Niche

Welcome to the twenty-second episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Liz Eidelman, life and style blogger, who successfully transitioned her niche to include motherhood when she had her little girl, Indie Lee, in 2019. She spoke with us about how she made this transition and how you can too!

In our twenty-second episode you’ll learn:

  • How she found her original niche and tailored her content to that audience
  • How to be proactive when making a transition to your content
  • Why she ignored the likes and focused on what brands and audiences wanted
  • How being prepared to lose followers as she transitioned to more motherhood content actually helped her to gain the right followers

About our Guest:

Liz Eidelman is a New Jersey-based life and style blogger with a focus on motherhood, and the outfits that go along with our daily adventures. The blog began in 2017 and has evolved steadily. In 2018, Liz was featured as a Maternity Style Expert on an episode of the Rachael Ray Show. Now, she is expecting her second child and is excited to see how two little ones fuel her ever-changing creativity. This blog has been an outlet with many perks, and has built a community of moms and moms-to-be that Liz enjoys connecting and engaging with daily. Follow along at @lizeidelman on Instagram for their daily doings! 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.