Episode 61

How a Buyer Persona Can Help Inform your Content Creation

Published on: 17th March, 2022

Episode 61: How a Buyer Persona Can Help Inform your Content Creation

Welcome to episode sixty-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how a buyer persona can help inform your content creation with Julia Maggiacomo, owner and founder of Bee Chic Events.

In our sixty-first episode you’ll learn:

  • What a persona is and how it can help you to tailor your offer to make more sales
  • Why you don’t need to create a bunch of new content to fit all of the different personas
  • Why you shouldn’t be afraid to niche down when creating your personas and, as a result, your offers
  • How being specific and researching these personas can save you time and lead to more clients

About our Guest:

Julia Maggiacomo is the owner and founder of Bee Chic Events, an event and lifestyle company specializing in bringing amazing experiences right to the comfort of people's homes and include fun for everyone (even the pets!). They also transform spaces for our clients and bring their ideas to life. 

Prior to launching Bee Chic Events, Julia has been working in corporate marketing and events. She specializes in helping companies identify their target audience and how to best tailor content to that audience while also keeping in mind it is not going to be one buyer persona. For every service/ offering, there is a different audience or a niche audience you can pull in to boost your sales. She has been able to do this for Bee Chic Events and within just the first two months of officially launching, has grown a following of 161 followers on Instagram and have reached 2,252 accounts in the last 30 days. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.