Episode 84

How do I know if it’s time to niche down my audience?

Published on: 25th August, 2022

Episode 84: How do I know if it’s time to niche down my audience?

Welcome to episode eighty-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how do you know if it’s time to niche down your audience with Jessica Freeman of Jess Creatives.

In our eighty-fourth episode you’ll learn:

The benefits of niching down including the ability to make more money
How niching down can help your website’s SEO
Why you should start with a broader focus and then niche down
How to know when it’s time to niche down
Why you can charge more when you niche down
How to know when you’ve found your niche

About our Guest:

Jessica Freeman is an Atlanta-based, award-winning web designer that has been in business for 10 years. Jess helps nutrition and fitness business owners build authority and get more clients through their websites and online presence. When she’s not working with clients, you can find her teaching on her YouTube channel and podcast.

Thanks for Listening!

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Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation

Sharing Easy Ways to Create Killer Content

Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts

JESSIE Wyman

Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.