Episode 42

How to Create a Killer Lead Magnet

Published on: 4th November, 2021

Episode 42: How to Create a Killer Lead Magnet

Welcome to episode forty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a killer lead magnet that brings in business with Elaine Turso, a business strategist, and mentor.

In our forty-second episode you’ll learn:

  • What a lead magnet is and why it is so important to growing your business
  • Some awesome ideas for a lead magnet 
  • How to get people hooked from your first email
  • Why you need to tailor your offers to your clients instead of offering just one thing to everyone
  • The first question you need to ask yourself when developing your lead magnet
  • Why you need to jump off the trend wagon to stand out from your competition 
  • The metrics you need to pay attention to when determining whether or not to change up your lead magnet

About our Guest:

Elaine Turso, known as "Elaine The Brain" has been a creative, self-made, problem-solving entrepreneur since 2001. As a small business strategist and mentor, Elaine enjoys supporting other entrepreneurs with their businesses, helping them identify where their struggle is and giving them the boost in confidence they need to work through their fear and self-sabotaging behaviors. Her friends call her "Elaine The Brain" because she gets strange and intuitive "pop rocks" to help people find creative solutions to their problems.

Elaine also runs her own podcast, The Potty Mouth Pep Talk, where she provides uplifting and motivational pep talks, that sometimes use colorful sentence enhancers. As an author, she easily offends her mother with the title, as it contains the F-word and her middle fingers defiantly displayed on the cover of the book.

Elaine has always had a knack for helping others, and loves to give back to her community and help others in need. She has received recognition as well as raised thousands of dollars for her community through various self-initiated projects. She recently retired from photography after 10 years of being an award-winning boudoir portrait photographer.

Thanks for Listening!

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Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.