Episode 32

Episode 32: How to Create Creative Content in Regulated Fields

Published on: 26th August, 2021

Episode 32: How to Create Creative Content in Regulated Fields 

Welcome to episode thirty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to learn with Lindsay White about how you can get creative with your content when you’re working within regulated fields - think financial firms, banking, and mortgage companies. 

In our thirty-second episode you’ll learn:

  • What a regulated field is and why it is so controlled
  • Why understanding the rules is important to creating content
  • How you can create content and still work within the rules of these regulated fields 
  • Examples on copy for content in regulated fields
  • Why getting creative with colors and advertising can give regulated fields an edge in the market
  • Why financial businesses need to shift much of their focus to women and minorities when they think about their marketing
  • Why leading with your brand and knowing its values is the best way to figure out your content pillars and how that will allow you to get creative
  • How you can become a freelance marketer within regulated fields

About our Guest:

After 6 years in Corporate America, working as a Director of Marketing, Lindsay White brought her skills to the freelance space partnering with her clients to help build and execute strategic marketing and content plans that align with their business goals. Her clients vary, but she has a large presence working with financial advisors and other financial services institutions.  Her experience and background in this field give her the expertise to work with others in regulated fields.  She has also started coaching other freelance marketers to help them become marketing leaders for their clients through her course and certification program.

Thanks for Listening!

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Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts

JESSIE Wyman

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Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.