Episode 73

How to Cure Shiny-Marketing-Tactic Syndrome for Good

Published on: 9th June, 2022

Episode 73: How to Cure Shiny-Marketing-Tactic Syndrome for Good

Welcome to episode seventy-three of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to Cure Shiny-Marketing-Tactic Syndrome for Good with Kaye Putnam. 

In our seventy-third episode you’ll learn:

  • What Shiny-Marketing-Tactic Syndrome is
  • How understanding your Brand Archetype can help you to avoid it
  • The three systems to help you keep your focus and not get distracted by all the noise
  • How to develop content based on your initial offer
  • Why your brand strategy can come after developing your first offer or serve and how that works

About our Guest:

Entrepreneurs around the world hire Kaye Putnam and her team to define and build their brands. They set the stage for their greatest life’s work. Kaye has a degree in Marketing with a Psychology minor, but her true education comes from working with a variety of entrepreneurs. She’s worked with public speakers from TEDx, writers with hot-selling books, and within a variety of industries – from real estate to coaching. She helps her clients to evolve from a place of ambiguity and distraction to a place of aligned action. She believes that a  brand is so much more than design. She starts by uncovering the psychology of the brand. Then her team uses beliefs, personality, and timeless archetypes to define her client’s core message.

Thanks for Listening!

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Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts

JESSIE Wyman

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Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.