Episode 39

How to DIY Your Brand

Published on: 14th October, 2021

Episode 39: How to DIY Your Brand

Welcome to episode thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a cohesive and compelling brand with Verô Souza, of Verô Branding.

In our thirty-ninth episode you’ll learn:

  • What you want to think about before rebranding your business
  • The elements every effective brand needs
  • Why branding goes beyond a logo and colors
  • Why you may want to consider refreshing your brand instead of starting from scratch
  • How emotions play a large part in visual branding and how you can tap into that
  • The things you need to take into account when DIYing your own brand
  • Free tools to help you DIY your own brand

About our Guest:

Verô Souza helps heart-centered coaches, creatives, practitioners, and entrepreneurs serve more clients and make a bigger impact by authentically connecting with their audience through their branding without using trendy aesthetics or copycat visuals. She has helped over 100 conscious brands with intentional branding and her work has been featured in Vogue, Forbes, Saks Fifth Avenue, People Magazine, and other known publications.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

Profile picture for Kate Andrews
Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.