Episode 21

Episode 21: How to Leverage Graphics on IG to Support your Message and Connect with your Audience

Published on: 10th June, 2021

Episode 21: How to Leverage Graphics on IG to Support your Message and Connect with your Audience

Welcome to the twenty-first episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Melissa Landry of @no.more.guilt about how she grew her Instagram following and empowers that audience with her awesome graphics. And Melissa is giving away her “3 Steps to Eat Without Guilt” free to Cocktails & Content Creation Listeners!

In our twenty-first episode you’ll learn:

  • How honing in on your message can lead to Instagram success
  • How you can leverage graphics on Instagram to support that message 
  • How knowing your ultimate why can connect you with your audience
  • How to craft winning Instagram captions to go with your killer graphics
  • The easiest ways to create Instagram graphics so you can try them out!

About our Guest:

Melissa Landry is a Registered Dietitian Nutritionist supporting women in bigger bodies who want to live life without food guilt and body shame. 

Inspired by her mother's story, Melissa saw firsthand how women in bigger bodies are more likely to face the top predictors of disordered eating: which are exposure to weight discrimination and dieting behaviors - from a very young age. Research shows that 95% of dieters regain the weight lost within 2 years. Instead of offering diets that don't work and put you at risk for disordered eating, Melissa empowers clients toward a life of food freedom with intuitive eating skills so they can finally achieve authentic health, and self-worth beyond their weight and size.

Melissa teaches her No Guilt Framework through online coaching programs, courses, and community support. In addition, Melissa co-hosts the podcast Break the Diet Cycle where she regularly talks with expert guests about how you too can become the first in your family to move on from generational dieting struggles. Follow Melissa @no.more.guilt on Instagram for more food freedom tips - including her latest #pizzafriday creations with her husband Dave.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts

JESSIE Wyman

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Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.