Episode 81

How to use content marketing to supplement your paid traffic

Published on: 4th August, 2022

Episode 81: How to use content marketing to supplement your paid traffic

Welcome to episode eighty-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use content marketing to supplement your paid traffic with Hayley Denker of Hayley Denker Marketing

In our eighty-first episode you’ll learn:

  • The difference between organic content marketing and paid traffic
  • Why knowing your goal is important when starting with paid traffic
  • How a content marketer makes content creation easier for her business
  • How your brand’s vibe, your rituals and the trends can play into your content marketing

About our Guest:

Hayley Denker has been helping businesses for the past 10 years refocus their marketing goals and put together a plan to establish REAL results. Hayley Denker Marketing creates marketing strategies that are custom to each client they serve and executes with excitement and passion. She’s established a team of hyper-talented marketers who shares her drive to leave "supposed to's" in the dust and come up with NEW, fun and creative content. They serve small to medium sized businesses in all different industries - from healthcare to continued ed to beauty and wellness to home improvement.

The Hayley Denker Marketing Manifestor Drink Recipe

  • 2 oz. Gin
  • 1 oz. Aperol
  • 2 sprigs Rosemary
  • 1 oz. Simple Syrup
  • 1 oz. Fresh Grapefruit Juice
  • Top it off with Seltzer
  • Garnish with Grapefruit

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.