Episode 27

Ep. 27: How to Use Pinterest to Get Traffic to your Website

Published on: 22nd July, 2021

Episode 27: How to Use Pinterest to Get Traffic to your Website

Welcome to the twenty-seventh episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with MacKenzie Armstrong of Armstrong Visual Solutions. She gave us the lowdown on everything happening on Pinterest and how we can use this visual search engine to drive traffic to our websites. And she is giving away her Pinterest Audit Checklist for free to Cocktails & Content Creation listeners! 

In our twenty-seventh episode you’ll learn:

  • Why you need to be using Pinterest if you want to drive traffic to your website
  • How you can use the platform to help you identify your keywords
  • How Pinterest can benefit businesses no matter their location
  • Why it’s a long game when it comes to gaining traffic with Pinterest and why you’ll be happy that you kept with it
  • Why you shouldn’t just create new pins when creating new content
  • What your audience wants to see in a Pinterest graphic

About our Guest:

Mackenzie Armstrong is a Pinterest Strategist at Armstrong Visual Solutions that helps entrepreneurs connect with their followers through captivating content and eye-catching pin graphics. This organic marketing helps her clients’ ideal audience find them! She has been in the virtual world for two years, but niched down to working with Pinterest marketing for the last year and a half. And Mackenzie is giving her Pinterest Audit Checklist away for free to Cocktails & Content Creation listeners.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

Profile picture for Kate Andrews
Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.