Episode 43

How to Write a Kick-Ass About Page

Published on: 11th November, 2021

Episode 43: How to Write a Kick-Ass About Page

Welcome to episode forty-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to write an About Page that attracts your ideal client and really helps them get to know you with Danielle Hughes of More Than Words Copy.

In our forty-third episode you’ll learn:

  • What an About page is and why it is so important for your business
  • What you need to include on your About page
  • Why you should be bragging on your about Page and how to do it whimsically 
  • How you can craft an About page that actually attracts your ideal client
  • Different ways to craft an About page that doesn’t include lots of writing

About our Guest:

As the Chief Personality Officer for More Than Words Marketing, Danielle Hughes helps individuals and organizations to develop their Genuine Personality Brand, creating content that sounds like you and giving you the space to truly be yourself in your messaging. 

In her multi-decade career, she’s strategized and written content for some of the biggest (and the smallest) companies including eBay, Google, Discovery Channel, TD Bank, Gap, Visa, Catalyst, SEO, Columbia University, the JED Foundation and more. 

And while she says she can’t pull a rabbit out of my hat, she can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux - a woman after our own heart!)

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Cocktails & Content Creation

About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts

JESSIE Wyman

Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

Profile picture for Kate Andrews
Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.