Episode 69

How Your Website Design and Content can Drive Sales

Published on: 12th May, 2022

Episode 69: How Your Website Design and Content can Drive Sales

Welcome to episode sixty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how your website design and content can drive sales with Isabel Kateman of Striped Dog Creative.

In our sixty-ninth episode you’ll learn:

  • Why a website is still important even with social media
  • Understanding that there is more than just making your website ‘pretty’
  • How a strong strategy is important when creating your site to get conversions
  • The pieces of a functional website and how it can work for you
  • How thinking about sales psychology impacts great website design
  • The best ways to measure your website’s success
  • The tools to create your own website

About our Guest:

Isabel Kateman is the Founder and CEO of Striped Dog Creative. Isabel and her team create highly strategic and gorgeous websites for six-figure service providers and course creators who are looking to reach seven figures and beyond.

Isabel has over a decade of agency experience working with Fortune 500 companies across digital strategy, marketing, and project management. Her zone of genius is strategic thinking and building clear solutions in a sea of information. 

She started Striped Dog Creative in 2017 as a full-scale digital marketing agency, but transitioned the agency to focus solely on website design in early 2020 after noticing a gap in the market. There were so many incredible graphic designers creating absolutely gorgeous websites…but they were lacking an overarching strategy. 

While they were pretty, they were also useless in terms of connecting emotionally with the clients that landed on the page, taking the consumer journey into account within the design and flow of the content, and keeping the larger marketing goals of the business in mind.

Isabel realized that with her background in digital marketing, brand strategy, and project management, she could approach website design from a completely different angle–strategy and storytelling first.

When she’s not working, you can find Isabel at a SoulCycle class, trying a new brunch spot, or binge-watching the latest crime drama.

Thanks for Listening!

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Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.