Episode 55

Using your Fab Factor to Grow Your Email List

Published on: 3rd February, 2022

Episode 55: Using your Fab Factor to Grow Your Email List

Welcome to episode fifty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use your Fab Factor to grow your email list with Kylie Lang, founder of the Fab Factor

In our fifty-fifth episode you’ll learn:

  • Why having an email list is essential to your business
  • Where to start with growing an email list, including leveraging quizzes
  • What your Fab Factor is and how it can help you to connect with your audience
  • Why you should be trying to make that personal connection with your clients
  • Why your emails should be more of a dialogue than a monologue and how to do that
  • Tips to writing killer emails that will convert
  • The tools to create a lead magnet that will help you to grow your email list

About our Guest:

Kylie (Carlson) Lang is a Sales Funnel Strategist and founder of the Fab Factor.  She works with creatives and coaches to grow their email list, get more leads and build a sustainable business that generates consistent income using the power of automated sales funnels. 

After running her digital course company for nearly 14 years, when there was no social media to speak of and most courses were paper-based, she's made plenty of mistakes and been part of the massive growth of digital marketing at the grassroots level. Fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting sales funnels.

Thanks for Listening!

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Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.