Episode 28

Episode 28: What does it mean to be on-brand and how we can create content that is consistent?

Published on: 29th July, 2021

Episode 28: What does it mean to be on-brand and how we can create content that is consistent?

Welcome to the twenty-eight episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Meg Mothershed is a graphic designer, brand specialist, and partner at Mothershed Design Co. about being “on-brand.” 

In our twenty-eighth episode you’ll learn:

  • What being “on-brand” means and why it matters
  • How being on-brand goes beyond a logo and company colors
  • How developing your brand voice and look can create recognition and lead to sales
  • Some tools to help you develop your brand
  • The three questions to ask yourself when you are creating your brand identity

About our Guest:

Meg Mothershed is a graphic designer, brand specialist, and partner at Mothershed Design Co.. Together with her husband, Josiah, they work with small businesses to support their goals through strategic branding and web design. 

Meg focuses on the management of the company, while bringing her love for details to specialize in brand strategy and identity design. With a background in fine arts illustration, Meg brings a highly visual perspective along with strong organizational skills to every project. She is a minutiae manager, strategy guru, and problem-solving bundle of energy. Design and entrepreneurship are Meg’s passions in life, and combining them allows her to work directly with clients to help their businesses succeed. 

Meg has previously worked as an in-house designer at a nonprofit, a freelance designer, and even as a printer’s devil for a letterpress studio. Meg holds a Bachelors of Fine Arts in Communication Design from the Metropolitan State University of Denver and served as Event Chair with AIGA Colorado in 2017. When Meg’s not busy in the studio, you can find her taking a yoga break or trying out new, delicious recipes!

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts

JESSIE Wyman

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Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.