Episode 1

Ep. 1: What is Content?

Published on: 29th October, 2020

Episode 1

What is Content?

with Kate Andrews & Jessie Wyman

Welcome to the premiere episode of the Cocktails & Content Creation Podcast! We are so excited to bring you this brand new podcast about easy ways to create content with confidence and get it seen by your audience. 

We believe that everyone is a content creator. And we also believe that you must have content if you’re a business or brand to market your product and services, because content is how we get our message out there! But we understand that it can quickly become overwhelming with all of the different social media sites, the mystery of SEO and hashtags, and trying to learn how to take and edit your own photos. So, our goal is to take the guesswork out of content creation by interviewing guests who have been there, done that! 

About your Hosts

Jessie Wyman is a branding photographer and founder of The Brand Photographer Method, a course to help photographers to pivot their business to focus on branding. She lives north of Boston with her husband and their adorable dachshund, Decoy.

Kate Andrews is the founder and editor of the lifestyle, fashion and travel blog, Fashionably Kate & Co. She is a former TV producer, show host and reporter. She also lives north of Boston with her husband and their little girl, Arielle Marie.  

Kate and Jessie have known each other for more than a decade - with Jessie taking Kate’s Wedding Photos, as well as much of her lifestyle content for Fashionably Kate & Co., but they only started collaborating earlier this year.

Cocktails & Content Creation was born out of their conversations about the challenges they would have keeping their websites and social media up-to-date, and figuring out ways to keep their audience engaged and growing. Quickly they learned that others faced the same challenges in creating content and Voila! They created Cocktails & Content Creation!

In our first episode you’ll learn:

  • What is content?
  • Why content is important.
  • How to look for opportunities in content creation and how it can help your bottom line. 
  • Why every business, brand, and entrepreneur needs content to promote their services and product.
  • What we’re going to discuss during our upcoming episodes - hint: it’s all good stuff!
  • How to enter our launch giveaway

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Next time we’ll be chatting with Natalie Mazzarella of Wear You Are Now. She’s going to tell us how she takes all of her Instagram-worthy images and why being authentic on the ‘gram is the best way to grow your audience. 

Links & Resources

Breakfast at Tiffany’s Mimosa 

Kate’s Interview with Nicolas Cage, Ryan Reynolds and Emma Stone

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Cocktails & Content Creation

About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

Profile picture for Kate Andrews
Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.