Episode 37

What is Scaleable Content & Why is it Key to your Business?

Published on: 30th September, 2021

Episode 37: What is Scaleable Content & Why is it Key to your business?

Welcome to episode thirty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about scaleable content and why you need to be using it for your business with Natasha Pinney of The Modern Marketing Co.  

In our thirty-seventh episode you’ll learn:

  • What scaleable content is
  • How it can grow your business
  • The 3 step process to creating scaleable content
  • Why you need to know what makes your brand unique and the questions to ask yourself to figure that out
  • How you can maximize your content 
  • Why authenticity in your messaging and images is so important

About our Guest:

Natatasha Pinney is the Marketing Director for the boutique full-service marketing agency, The Modern Marketing Co. They work with various types of coaches in different industries from health and fitness to product management. Their goal is to help companies make the impact they were created for so they spread awareness and grow their audience through social media, copywriting, website design, email marketing campaigns, various digital marketing efforts, and other marketing strategies! 

Natasha has been working in marketing for the past 4 years beginning in college with social media management in an agency setting, then made the switch to marketing coordination for an in-house marketing team. After graduating with her BA in marketing amidst a pandemic, she decided to start freelancing rather than take a 9-5 because she felt that there was so much opportunity in freelancing. She helped build websites, managed many different social media accounts, and employed different growth strategies for various clients. About 6 months ago she began working with The Modern Marketing Co. and totally fell in love with the team and the mission. Now she’s fully focused on growing the agency as well as working on the co-brand of the agency which is Female Founded, a business we are creating to help female entrepreneurs bootstrap their way to success through business and marketing coaching! 

And she’s offering a special discount to Cocktails & Content Creation Listeners!

Head to The Female Founded Mastermind and mention that you heard about it on the Cocktails & Content Creation Podcast and you’ll get $300 off! 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram

Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.