Episode 29

Episode 29: Why Your Blog Posts Aren’t Converting

Published on: 5th August, 2021

Episode 29: Why Your Blog Posts Aren’t Converting

Welcome to episode twenty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Danielle Gagnon of Elevated Virtual Marketing about why your blog posts aren’t converting. 

In our twenty-ninth episode you’ll learn:

  • Why you need to take a site inventory to figure out where you stand with traffic before you do anything to your site
  • Why you need to determine your ideal audience before you even start writing your blog posts
  • Why keyword research can be your best friend to getting traffic to your website
  • How understanding how the Google algorithm works will help you to bring in more clients
  • Why you should be thinking about what other content can you create that serves the ideal client that you’re trying to reach
  • Why you shouldn’t be afraid to use more specific keywords
  • What you can do today to start improving your SEO

About our Guest:

Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as a journalist and then marketing manager, Danielle started her own business, Elevated Virtual Marketing, in 2018. Today, she helps female entrepreneurs grow their business organically - and massively - through SEO and content marketing. She is the creator of the Content Cash MachineBootcamp, a 5-day mini-course that teaches small business owners highly actionable SEO basics.

Danielle’s podcast, the Content CashMachine Podcast, is an extension of her one-on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money.

Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things.

Thanks for Listening!

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Links & Resources:

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

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About the Podcast

Cocktails & Content Creation
Sharing Easy Ways to Create Killer Content
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.

We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.

Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!

About your hosts


Profile picture for JESSIE Wyman
Jessie is a Boston commercial photographer specializing in branding, headshot, and product photography. She loves creating visual content that builds brands and helps her client's bottom line. Whether its getting them in front of their ideal audience as a service provider, or creating images for your products that boost sales, Jessie is here to help get you there.

There are a few things you should know about Jessie:

• She is completely obsessed with her weenie dog

• She loves sweatpants. If she's not out shooting, she can easily be found working all day in her pajamas.

• She loves watching murder mystery shows…the husband always did it

• She's always cold. It could be 90 degrees out and she will likely still be under a blanket while watching TV

• She never takes herself too seriously

• She constantly convinces her husband to ‘be a model for her’ - he’s learned to listen pretty well

Kate Andrews

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Kate Andrews is a fashion, lifestyle and travel blogger and freelance writer for several online outlets.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. During her TV career, she interviewed celebrities like Emma Stone, Ryan Reynolds and Nicholas Cage. She has also reported live from Pope Francis' 2015 visit to the United States and at the 2011 Academy Awards. She has covered movie premieres, elections, and the March on Washington.

In November 2017, she founded Fashionably Kate & Co. as a creative outlet to share her passion for fashion and travel. She lives just north of Boston with her husband, Alex, their daughter, Arielle, and two cats, Sherlock Holmes and Dr. John Watson.